Chris Thoughts

From Blogging to Evangelizing (2)

Posted on 07. Jan, 2009 by Chris in VC/Start-Up

Further to the last post on From Blogging to Evangelizing (1)

ii Capital Today (今日资本) & Ying Zai Zhong Guo （赢在中国）

Capital Today Group’s recent investment includes a highly rated TV-show Ying Zai Zhong Guo (Win in China, similar to the BBC hit show Dragon’s Den) features a feast of business ideas, pitches and all sexy components of venture business. Indeed, we Chinese all love to build and create but just a handful of entrepreneurs know how to sell and pitch.

The show leads the table and shows the insights and logics of venture business, which has notably evoked entrepreneurs’ guts to build their own enterprise, especially in such a gloomy market place where lots of people losing job or being fired. Indeed, the firm’s investment in consumer market (what the founder Cathy Xu remarked as “we invest in the”吃喝玩乐” business to gain stable return even in the downturn of economy. Because eventually people need to eat, drink, play and entertain as “吃喝玩乐” defines) has generated handsome multiple for the Venture Capital firm which just started in 2005.

iii China eCapital （易凯资本）

Another key figure who uses his sina blog to communicate with the public is China eCapital’s CEO Ran Wang. I believe most people in business have more or less read across his viewpoints on the investment and even entertainment business in China. The blog has been clicked through and with page views of more than 10 million times according to the counter. The quotings of his viewpoints in other places or public press has been ten-fold.

The impact that the ex-Investment Banker (now running a leading Chinese Financial Advisory firm – what we call Boutique Chinese Investment Bank) created has been tremendous, has educated lots of his readers and have transformed many targeted companies. But different from Western VCs, if the celebrity CEO could lay more focus on the norm of venture investment and the way they deal with business case by case, it will be making more sense to bring us Chinese (entrepreneurs and VCs) a more healthy and efficient direct investment.

Summing Up

Featuring by leading media is far from enough. A media clip of a speech or a 30-min interview are short-lived, as there are too many of the same kinds, and those seriously reading it might not be as targeted as the a blog reader will be (simply because their readers will evangelize what they read to a third party and vise versus). In addition, those similarly famous business celebrities are out there competing to draw attention.

The internal blogging system helps on a business standpoint and also form a more harmonious corporate environment. There are more to come and the perfect storm of the new century is scaling up now.

Nowadays, there are hundred of million of blogs existing and proliferating around the globe and the sup-products like Twitter and many other similar applications based on WordPress, FireFox, FaceBook or Google continue being developed and applied by F500 corporates. In the Chinese New Fortune Magzine, the Twitter effect has been featured and would populize China as a whole in the foreseeable future. I will blog about it perspective later.

Related posts:

1. From Blogging to Evangelizing (1)
2. China: Pull the Band together in Winter
3. From Zero to IPO to Exit Round-up
4. Top 10 Tips for Job Hunting Under The Crisis (2)
5. Top 10 Tips for Job Hunting Under The Crisis
6. Top 10 Tips for Job Hunting Under The Crisis (1)