Archive for 'Books'
A Book – Made To Stick: Why Some Ideas Survive and Others Die
Posted on 05. Apr, 2009 by Chris.
Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
A Book – Blink: The Power of Thinking without Thinking
Posted on 25. Jan, 2009 by Chris.
Blink: The Power of Thinking Without Thinking Well, Malcolm Gladwell’s books are with no doubt my all time love ever since the his first hit Tipping Point. Back then the Tipping Point was recommended by my mentor and she would also recommend the TP to anyone with ambition of achieving great stuff. The ahthor is very [...]
A Book: The Age of Turbulence
Posted on 17. Jan, 2009 by Chris.
The Age of Turbulence: Adventures in a New World Editorial Reviews Amazon.com Review In the immediate aftermath of September 11, 2001, in his fourteenth year as Chairman of the Federal Reserve Board, Alan Greenspan took part in a very quiet collective effort to ensure that America didn’t experience an economic meltdown, taking the rest of the world with [...]
Make the World A Better Place
Posted on 15. Jan, 2009 by Chris.
There are times we feel a state of release and pure happiness when giving help, knowing our contribution on making our community a better place, letting your beloved ones smile. We have so many things to achive, however, life is too short. And probably, there are different classes in Heaven when we get there, probably Coach, [...]
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